Pavillon de la Côte d’Ivoire

Exhibition

Pavilion of Côte d’Ivoire.

Venue

Exposition Universelle de Dubai

Client

Cabinet du Premier Ministre de Côte d'Ivoire.

Project Manager

GL events Middle East

Area

230 m²

The improvement of the scenography of the Côte d’Ivoire Pavilion is a daring adventure that resulted in considerable success, with a spectacular before-and-after comparison.

Rethinking the Scenography

A New Visitor Experience at the Pavilion

The decision to dismantle the existing scenography, deemed too restrictive and not reflective of the desired image of the country, was made quickly, retaining only two elements: the giant chocolate tablet and the handmade dress. The new scenography completely rethinks the organization of the space, the visitor experience, the circuit, and the messages to convey.

The pavilion is now divided into three distinct spaces: Tradition and Hospitality, Art and Opportunity, Innovation and Modernity. Each space benefits from different and contrasting lighting and scenographic treatment: the first is warm and welcoming, the second is impactful and dynamic with colors and lights, and the third is refined to highlight future technologies and luxury.

SPACE 1

Sensory Space

The floor of the room, orange in the colors of the Côte d’Ivoire flag, welcomes the public around a large exotic wooden table, cut in the shape of the country, and reflected by a mirror suspended above. The lighting creates a shadow on the floor, while domes at the center of the table showcase raw materials of chocolate under zenithal spotlights. The chocolate-brown walls feature backlit boxes illustrating the ten main raw materials of the country. A large photo of Ivorians conveys hospitality, and the existing chocolate tablet is highlighted at the entrance.

SPACE 2

Immersive Space

The floor of the room is colored white, resembling the Côte d’Ivoire flag. Surrounding it are 6 large screens displaying images of Côte d’Ivoire and its creative qualities (Gastronomy with renowned Ivorian chefs: Chef Christelle Vougo, Chef Grace Emmanuella Houffouet, Chef Nadia Yoboue). Enlarged paintings by contemporary Ivorian artists, like the mural by Alberic Kouassi on the walls of Abobo, are reproduced on all four sides of the room. In the center of the room, traditional wooden stools are placed on a contemporary Ivorian painting printed on the floor.

SPACE 3

The Côte d’Ivoire of Tomorrow, Luxury and Technology

The floor of the room is colored green, resembling the Côte d’Ivoire flag. A large showcase wall displays luxury and quality objects. One large screen on the wall and 6 small projections on suspended screens present the various technological lines of Côte d’Ivoire today and tomorrow: Tourism and Culture, Sports, Energy, Health, Creative Industry, Digital Innovation