«Counterfeit, the real exhibition about the fakes»

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Exhibition

«Counterfeit, the real exhibition about the fakes»

Venue

Cité des sciences et de l’industrie à Paris

Client

City of Science and Industry, Universciences

Project Manager

Zen+dCo

Area

600 m²

Technical study and fabrication of all the elements of the exhibition, assembly of its entirety at the Cité des Sciences in Paris.

April 20th 2010 to February 13th 2011

Counterfeiting and Intellectual Property

An Engaging Journey into a Current Debate

The choice of the last unusual museum to discover was obviously not made at random. It echoes current museum events: the last exhibition proposed by the CSI in Paris, which was inaugurated on April 20th.

Through a playful and surprising journey, it invites visitors to reflect on the economic and human consequences of this true «scourge». Proposed by INPI (National Institute of Industrial Property), CNAC (National Anti-Counterfeiting Committee) and UNIFAB (Union des Fabricants pour la Protection Internationale de la Propriété Industrielle et Artistique, founder of the Musée de la Contrefaçon in Paris), this exhibition seeks to deliver a well-defined message, in the current context that is ours: the recent controversy over the Hadopi law, and its unbridled struggle against downloading and other illegal appropriation of cultural content.

Counterfeiting

History, Challenges, and Solutions

Organized in four thematic areas, the exhibition opens with a brief history of counterfeiting and the sometimes subtle distinction between legal copies and illicit counterfeits:
Who benefits from counterfeiting? Who is wronged or abused? Are we accomplices or victims of the fake industry?
The second section examines the practice of copying: why copy, hack, falsify or parody?
The third section focuses on the issue of intellectual property and the legal paraphernalia to protect it.
The journey ends with existing solutions to effectively combat the fake industry, prompting the visitor to act by taking sufficient responsibility, enough to change existing fraudulent practices and raise public awareness. Sadly, it is the same public which has been accustomed to streaming and regularly uses other modern day tools hence committing a crime which they are not aware of!